It is not a trade secret that one of the main reasons an event takes place is its economic aspect. The creation of marketing and promoting strategies are some of the key points that must be resolved.

Traditional communication mediums, which were used up to until a few years ago, have significantly evolved since social networks took the stage to become important and permanent information relaying tools.

Social networks have democratized communication allowing messages to be sent in a more personal and direct manner. This is how electronic marketing though email marketing, mini sites, Facebook, Twitter, LinkedIn and Stumble Upon, among others, have brought affordable and creative solutions to optimize event promoting strategies.

However, businesses who work in the corporate tourism sector have found it challenging to use these tools to their greatest potential since communication does not begin from the Public Relations office. Nowadays, it is much more important to have an opinion leader talking about an offered service or about their experience at an event on Facebook or Twitter than to create a public notice via traditional communications.

Regardless of the strategy, human and economic resources are required. Objective market research must be conducted to later integrate each element into available social networks, thus optimizing communication. For example, elements can be interchanged and integrated through links, such as Facebook’s Fan Page, which in turn can have links to a video posted on YouTube and to the event’s website. This is just one of many ways to make yourself known.

Possibilities are endless. There are even companies that sponsor these types of strategies in exchange for promoting their brand, which can be seen as an interesting source of income.

Communication in a simple and original way, and promoting interaction between internet users will always bring success. I present this as an invitation to discover and dominate these web mechanisms as a means to strengthen and develop the corporate tourism sector.

This will also be one of the Bogotá Convention Bureau’s objectives for 2012, who will offer workshops to its affiliates for the optimization of these resources. Stay tuned for news to come and a workshop calendar!