After redesigning its services and creating a focus on strengthening local entrepreneurs, the Bogotá Chamber of Commerce (Cámara de Comercio de Bogotá) has launched its new brand. Its new intent is to present an updated and inclusive discourse and to encourage each sector of society to commit to contribute to the progress of Bogotá and the region.

With its new modernized logo, the Chamber of Commerce aims to revitalize its position and respond to the new needs that have arisen since its creation, while demonstrating all of its current values: solidity, modernity, closeness, integration and confidence.

Furthermore, the Chamber of Commerce presented the transformation of its services and the points it must focus on to achieve a “new entrepreneurial force” before an audience of 2,000 entrepreneurs.